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Behind the Story: More Than Aerobics
by Mat Schwarzman
Posted: August 20, 2006
The story of the Medea Project, Theater for
Incarcerated Women, and its founder Rhodessa Jones
was already something of a Bay Area legend by the time I'd
heard Rhodessa tell it back in 1995. Rhodessa is a great
educator who frequently uses her own experiences working at
San Bruno County Jail for Women as a way to explain her
ideas, and she had taken to using the story at conferences
and workshops as an object lesson in how to respect the
people in your community whoever they may be, in this case,
women in prison. "I came in," she told me, "thinking I was
bringing culture to these women, but I learned I was
receiving it as well."
Rhodessa's tale is very significant in the story of
Beginner's Guide. It was the one that inspired me to
orient the Guide around "parables of practice," that is,
true-life stories of individual community based artists and
arts organizations that somehow capture a truism in our
field. It's also the story that convinced my partner,
cartoonist Keith Knight, that this Guide might actually work
as a series of graphic stories. "It was hard at first,"
Keith tells me, "I hated it. I was not really sure Mat's
idea was going to really work. But little by little, as I
actually dove into it, I realized how I could do this, and
by the end of the process, it became my favorite story. I
was so excited about what we had produced, I was afraid we
wouldn't be able to do as well with any of the other 9!"
As you click through our
original prospectus for the Guide, you'll see these stories
were just one of several elements. There was much more art
theory and cultural history that I wanted to include, and
the concept was not a unified series of graphic stories, but
of a patchwork of different word/image formats.
It wasn't until Keith and Christine
Wong (graphic designer) introduced me to the work of Joe
Sacco that I appreciated the possibilities using sequential
art as the basis for the whole book. Sacco has this amazing
ability to key into objective and subjective reality
simultaneously, to convey the kinds of who-what-when-where
bits of information one expects from a journalist, while
conveying an enormous amount of additional information about
what it feels like to be there. Like all well-told stories,
his stuff is theatrical (note the dramatic end of page), but
at the same time, real.
We wanted that quality, too. We not only wanted to engage
the reader emotionally and viscerally ('Wow, these people
are amazing!'); we also wanted to provide useful information
that enabled readers to imagine how they might do something
similar in their own communities. I had thought it would
require different formats, but fortunately, Keith and
Christine showed me just how amazing comics can be as
carriers of real-world content. To someone like me, who had
been an avid superhero-style comic book collector in my
teens and twenties, this was a revelation.
But truth
be told, it was not until I received Keith's page 1 first
draft of Rhodessa's story that even I was completely
convinced. The way Keith was able to use the illustration
of Rhodessa-as-Goddess in panel one along with the text to
quickly establish her as a monumental, and yet real
character, clinched it for me. And then when I saw how well
he'd captured her inimitable presentational stylewithout
ever having met herI was hooked.
But don't take my word for it,
try this: re-read the "More Than Aerobics" story from
Beginner's Guide, and then read this promotional flyer (pdf)
describing the Medea Project. Compare the information found
in each. On the one hand, when it comes to answering "what"
the Medea Project is, the language in the flyer is much more
compact and efficient: it takes us seven pages to say
almost exactly the same thing the promotional flyer says in
the first paragraph. On the other hand, because it's a
graphic story rather than an abstract description, you get a
much stronger sense of "how" the Medea Project came to be,
how events unfolded. It is this methodological type of
information that is most important to us at the Crossroads
Project.
If you believe as I do that in human behavior, "cognition
best follows desire"in other words, we learn what we
want to learnthen a well-told graphic story is likely
to make a deeper impression than a well-told text written
one, because it is more stimulating; it engages us through
multiple centers of the brain. It is also a great example
of what we say in the Beginner's Guide, "Art is Information"
(page xx).

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